Copywriting tip to help boost your website conversions

Inspired person standing in front of colourful wall

Here is one of my favourite tips for creating copy that anyone can use.

It’s a simple tactic that will help you turn dull marketing copy into something that connects with your audience on an emotional level, so they can see, and feel what it would be like to experience their life with what you offer.

And because your website copy is something that can be written once and used over and over again to generate leads and sales, it’s an incredibly powerful form of leverage.

The tip is this:

“People don’t buy what you sell, they buy better versions of themselves.”

This is brilliantly illustrated in the image below:

The team at Buffer have put together a fantastic article that covers this much better than I ever could, you can check it out here >>

The point is this: instead of describing what you offer, describe what your customer’s life would be like with what you offer.

This might seem like a really simple and obvious concept, but so few businesses are doing this that it can be a quick win for your marketing and easy way to stand out.

To learn more about why it works and for examples you can use, make sure you check out the article above.

Give it a try next time you’re writing copy and see how it works for you.

Share this post:

Simon Kelly Profile Photo Square

👋 Hi, I’m Simon Kelly, a web designer and digital marketing consultant based in Melbourne.

For over a decade, I’ve been building websites and helping my clients get more traffic from Google. 

I’m lucky enough to have worked closely with some of Australia’s smartest companies, entrepreneurs, and coaches including Envato, Bayside Blades, CyberCX, Troy Dean, David Jenyns, Amy Bell and more.

I love helping my clients design websites and digital marketing systems that help them save time and attract more ideal clients to their websites so they can grow their business.

If you’d like to work with me and my team, get in touch via our contact page.

Nice, let's get started!