The product pages on your shop are your key selling points for your products and should be treated as if they are the first and last place that you can sell to your customer. Think about the information someone needs to make a decision to purchase not only the product, but from you. How much is shipping? What size is it? Will it fit me? Will it affect my allergies? Is the checkout secure? Can I get a discount?
What other products work well with this one? Think about what other questions your customer might ask and be sure to answer these on your product pages. This is your chance to make a pleasurable shopping experience for your customers and to increase your revenue. Think of how the health store Quantum Health works and how they treat their customers without even having to talk to them directly on their product pages, they get all the information they need to make them feel secure. By contacting to best digital marketing consultant, push your business towards the global. The important question in GMB ranking why isn’t my gmb in the 3 pack ?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial. Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process. Digital Engage marketing company can help design a website for your company that effectively communicates your brand’s mission, values, benefits and connects with your audience while driving sales and growth. We have the experience to bring your vision to life, captivating specific target audiences with the experience you desire. Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The below infographic shows the 21 key elements that should be on every one of your product pages.
Infographic by- Invesp
Here’s the list is a more copy-paste friendly format:
- High quality product images
- Highlight discounts
- Product zoom feature
- Multiple view images of single products
- Product demo videos
- User-friendly navigation
- Have a clear call to action
- Product search function
- Create killer product copy
- Free shipping
- User friendly fonts when creation of website (also called as creation de site web)
- Use emotional triggers
- Offer product customisation when possible
- Consumer reviews
- Show similar products
- Social media buttons
- Email a friend button
- Live chat feature
- Maximise trust factor
- Building customer confidence
- Remove unnecessary elements
For some inspiring examples of high quality product pages, see these great examples:
- 30 Beautiful Ecommerce Product Page Designs
- 7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers
- 15 inspiring examples of ecommerce product pages