Where are they from? What do they do? What are their likes/dislikes? What's important to them? What pain are they in? Why do they buy from you?
E.g. 1. They call us, 2. We send a proposal, 3. They pay a deposit.
E.g. Posting on LinkedIn, Google Ads, weekly email newsletter, monthly webinars.
What specific metrics or KPIs will you be using to measure success?